Dealer Stream’s Smart Streaming Strategies for Dealerships is a 10-page deep dive into building a transparent, fraud-free Connected TV strategy for 2026.
The way car buyers watch TV has changed forever. Streaming now dominates time spent on TV platforms like Hulu, Peacock, Paramount+, Roku, and YouTube TV. For dealerships, this shift means legacy TV and radio can’t provide the same reach, precision, or measurement. OTT (Over-the-Top) and Connected TV (CTV) let you reach in-market shoppers on the biggest screen in the house with verified delivery and household level targeting plus transparent reporting that proves impact.
Dealer Stream’s guide helps retailers understand the ecosystem, align budgets to premium CTV inventory, and build an accountable plan that maps directly to sales outcomes.
Low CPMs aren’t always a win. Vendors that advertise $15-$20 “OTT CPMs” are often blending low-quality online video or display into reports to push the price down. True premium Connected TV are ads that are served in a similar format as traditional TV. Large TV Device inside a living room or bedroom. Those CPMs typically ranges $25–$45 CPM and delivers meaningfully higher attention and conversion rates. This STREAM SMART guide explains how franchise car dealerships can understand and identify common tactics used to in the automotive space.
Streaming TV combines the visual medium of traditional TV, with the targeting and precision of digital channels like Google SEM and Paid Social. Dealer Stream’s Blueprint Reporting Platform now makes it possible to deploy strategy within your OTT campaign. Linking both ad exposures to outcomes like website sessions, form fills, and verified dealer visits (via Foursquare location data). With log level transparency and custom attribution, dealers can see which zip codes, channels, and audience segments create the most value, then re-allocate budget for continual improvement.
Learn more:
Not all OTT partners are equal, especially with Franchise Dealership Vendors. Most companies will use resellers that do not sit directly on DSP with unnecessary markups. Others will blend cheap impressions with Display or Online Video into “OTT” delivery. Dealer Stream operates differently. Our exclusive partnership with Blockboard DSP provides blockchain verified ad delivery and fraud-free impressions. Coupled with our AdSure Validity Pixel, campaigns run on premium, brand-safe CTV channels with full transparency.
In September 2025, Dealer Stream clients averaged a $3.62 cost per website visit, with 87% of impressions across top-tier channels like Roku, Amazon Prime, Peacock, Discovery+, Paramount+, Fox News, Hulu, Disney+, Samsung TV Plus, and HBO Max. Why is this important? We place your Franchise Dealership streaming TV buys on channels and publishers that your customers are watching.
Master true Connected TV, prevent wasted spend, and turn streaming into measurable sales outcomes. Ready to modernize your video strategy?
Download the STREAM SMART GUIDE to Effective OTT in AUTOMOTIVE for 2026.
OTT is any video delivered over the internet; Connected TV (CTV) is video watched on a smart TV or set-top device (e.g., Roku, Apple TV, Fire TV). All CTV is OTT, but not all OTT is CTV.
CTV reaches local buyers on the largest screen with household-level precision and high attention—far beyond what traditional TV can consistently deliver today.
Request log-level reporting listing each impression by publisher. Expect premium names (e.g., Hulu, Disney+, Paramount+). If you mainly see free ad-supported video apps, your buy likely includes non-CTV inventory.
Yes. We integrate Foursquare location intelligence and first-party audience data to measure store-visit lift tied directly to ad exposure.
