In today’s digital advertising landscape, the rules of engagement have changed. Consumers interact with content across multiple devices and platforms, making it more challenging—and rewarding—to create a cohesive marketing strategy. Dealer Stream’s Connected Engagement Strategy bridges these gaps, ensuring that your brand’s messaging resonates across every touchpoint and converts viewers into loyal customers.
Most companies sell Over-The-Top (OTT) advertising in isolation, failing to integrate it seamlessly with other marketing channels. This siloed approach leads to:
Disjointed Messaging: Viewers see ads on streaming TV but aren’t reminded of your brand elsewhere.
Wasted Opportunities: After initial exposure, potential customers are left to rely on their memory—or your website’s retargeting capabilities—to stay engaged.
Low Conversion Rates: Without reinforcement, your message may fail to convert interest into action.
This flawed methodology underutilizes the immense potential of premium streaming TV. Dealer Stream’s Connected Engagement Strategy solves these issues by creating a continuous and integrated user journey.
At the heart of Dealer Stream’s approach is the Qualified Viewer Pool (QVP). This innovative system ensures that your message reaches real, engaged viewers and reinforces that connection across multiple channels. Here’s how it works:
Premium Streaming TV as the Starting Point
Building a Qualified Viewer Pool
Reinforcing Engagement with Clickable Online
Clickable Online Video Ads
Dynamic Display Ads
Premium Streaming TV lays the foundation for your advertising strategy by: Serving ads on trusted, high-quality platforms such as Disney+, Peacock, Roku, Paramount+, and Netflix. Verifying viewers as real humans through advanced fraud-blocking technology. Ensuring that ads are only counted when a viewer completes the video, guaranteeing genuine engagement.
Dealer Stream’s Connected Engagement Strategy is more than a series of ads; it’s a unified approach to consumer engagement. Here’s why it outperforms traditional advertising methods:
Your message follows the consumer from streaming TV to their favorite websites and apps. This consistency builds familiarity and trust, making your brand the go-to choice.
By focusing on verified, engaged viewers, you’re not wasting budget on bots or uninterested audiences. Every dollar works harder to drive measurable results.
Reinforcing your message across multiple touchpoints ensures that viewers are more likely to take the next step—whether it’s scheduling a test drive, exploring your inventory, or contacting your team.
Imagine launching a campaign for the latest models at your dealership. With Dealer Stream, viewers see your ad on Peacock during their favorite show, and then encounter clickable videos and display ads featuring the same models while browsing the web. The result? Increased awareness and showroom visits.
For holiday promotions or end-of-year clearance events, the Connected Engagement Strategy ensures that your message reaches your audience multiple times, across multiple platforms. This consistent reinforcement drives traffic during critical sales periods.
By maintaining a consistent presence in the Qualified Viewer Pool, you can nurture relationships with your audience over time, establishing your dealership as the trusted choice for their next vehicle purchase.
We begin by understanding your dealership’s goals, audience, and unique selling points. This allows us to tailor a strategy that delivers results.
Great campaigns start with great content. Our team creates professional, engaging videos that showcase your dealership in the best light.
We understand the unique challenges and opportunities in the automotive industry. Our strategies are designed specifically for dealerships.
From fraud-blocking to advanced analytics, we use the latest tools to deliver reliable, measurable results.
Dealer Stream has helped dealerships nationwide increase visibility, leads, and sales. Our Connected Engagement Strategy is the key to unlocking your marketing potential.
Dealer Stream’s strategy starts with the best. We only serve ads on premium platforms like Disney+, Netflix, and Peacock—ensuring your message is associated with high-quality content. Using tools like Nielsen’s The Gauge, we select the most effective streaming channels for your target audience.
Dealer Stream’s Connected Engagement Strategy isn’t just about ads—it’s about creating meaningful connections with your audience. By combining premium streaming TV with clickable online video and dynamic display ads, we ensure your message is seen, remembered, and acted upon.
Contact Dealer Stream today to learn how our Connected Engagement Strategy can transform your advertising approach and drive measurable results for your dealership.
Automotive dealerships face unprecedented challenges in reaching and engaging potential customers. The traditional advertising playbook is becoming increasingly obsolete as consumers shift attention to streaming platforms and digital media.
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