How two dealerships increased Mobile Service Utilization by up to 8% in one year
How our streaming ads reached real, local vehicle owners without wasting impressions
A clear, simple example of what transparent, results-driven streaming actually looks like
This isn’t marketing theory or vendor talk.
It’s built for dealers who want clear answers, clean reporting, and proof that their dollars are going where they’re told.
If you’re running streaming ads or thinking about it, this is worth the five minute read.
Ford Mobile Service is designed for today’s consumer where technicians come to the customer not the other way around. But that convenience only works if the right households know it exists. Traditional radio mailers and linear TV cannot efficiently target the exact drivers who own Ford vehicles live within the service radius and are actively due for maintenance. That is where Connected TV and OTT from Dealer Stream changed the outcome.
By advertising Ford Mobile Service commercials across premium streaming platforms like Roku, Amazon Prime, Peacock, Hulu, Paramount Plus and Samsung TV Plus. Dealer Stream helped these dealerships reach real Ford owners on the largest screen in their home with verified delivery at the household level and full transparency into where every ad ran. This was not branding for branding’s sake. It was built to drive service appointments website visits and real fixed ops revenue.
A lot of vendors claim to offer OTT at fifteen to twenty dollar CPMs but most of that inventory is actually cheap online video or display ads being labeled as streaming. Those placements do not appear on TVs do not command attention and do not convert service customers.
For the Ford Mobile Service campaign Dealer Stream bought true in home TV inventory. Ads that appear inside real streaming shows and live TV apps on Roku, Amazon Fire TV, Peacock, Paramount Plus, Hulu, Fox One and Discovery Plus. These placements typically run twenty five to forty five dollar CPM but they deliver dramatically higher engagement because the viewer is sitting on their couch watching TV not scrolling on a phone. That difference is what allowed Ford Mobile Service to generate meaningful traffic instead of wasted impressions.
Streaming TV is powerful but only if you can prove it works.
For Ford Mobile Service Dealer Stream’s Blueprint Reporting Platform connected every CTV exposure to real world outcomes including website visits, service page views, appointment form fills and verified dealership and service area visits powered by Foursquare location data. Because Dealer Stream operates with log level transparency the dealership could see exactly which ZIP codes streaming channels and audience segments were driving the most service demand. Budgets were then shifted toward the highest performing households the Ford owners most likely to book Mobile Service.
This is how streaming becomes a fixed ops growth engine instead of a branding expense.
Not all OTT vendors are built for automotive and most are especially weak in fixed ops. With Owen Moon and Kevin Kulma experience from FIXED OPS DIGITAL. Tactics were proven based on years of experience. Through our exclusive partnership with Blockboard DSP every Ford Mobile Service impression was blockchain verified fraud free and delivered only on brand safe premium CTV publishers.
Our AdSure Validity Pixel confirmed that every ad was served to a real TV in a real home ensuring the dealership only paid for authentic in market exposure.
By placing Ford Mobile Service ads where customers were already watching not where inventory was cheapest the dealership generated measurable results from streaming.
Across Dealer Stream clients in September twenty twenty five the average cost per website visit was three dollars and sixty two cents with eighty seven percent of impressions delivered on premium CTV channels.
That same premium strategy powered the Ford Mobile Service campaign ensuring every dollar was spent reaching the right households inside the service radius not wasted on low quality impressions.
Ford Mobile Service is one of the biggest growth opportunities in fixed ops but only if the right drivers know about it.
Connected TV gives you household level targeting of Ford owners ZIP code control around your service area TV quality storytelling for convenience trust and value and digital grade measurement tied to appointments and visits.
That is how Ford Mobile Service becomes a predictable revenue stream not a guessing game.
Learn how to buy true Connected TV eliminate wasted OTT spend drive service appointments with streaming and prove ROI with Blueprint Reporting.
Download the Stream Smart Guide to Effective OTT for Automotive in 2026
Connected TV Advertising
Blueprint Reporting Platform
Automotive Co Op for OTT
Dealer Stream Team
